Many people start their business by defining what they want to sell. However, that’s not the first step. Before running off and creating your programs, it is important to understand who the programs are for. The first step is actually to decide who your perfect client is.
How can you attract people to you if you don’t even know who those people are?
Don’t worry. Here are 5 easy steps to define – and attract – your perfect clients.
1. Look around your sphere right now. Chances are, you have clients already in your circle. It is easy to tell the type of people you want to work with. Who are you spending time with right now? Take a look at the people around you and list off the characteristics that make them attractive to you.
2. Your perfect clients will understand the value of growth and learning. I don’t want to spend time trying to educate people on the value of moving forward in their business and their lives. These people are just not ready for our services yet. When I was a psychologist, this is what we called the “Pre-Contemplation Stage,” and it was not advisable to work with them because they weren’t ready yet. These people may spend some time asking questions and looking for information, but the truth is they just aren’t ready to take any steps to make life changes yet. Spending too much time with them can be energy-draining, not to mention you won’t get anything in return. Don’t worry, some day they may be ready for change.
Until then, look for people who are hungry for growth and learning. These people will step forward to work with you in a powerful way. You make a much greater impact by working with clients who know that they want to do more with their lives.
3. Your perfect clients will have a specific problem that you can solve. Rather than try to help everyone fix everything, concentrate on one specific thing that you can help the client change. This tends to be a problem for most business owners. It is better to start off with one small focus and expand from there rather than try to cover everything. Of course, you can always change your mind later.
What wisdom and experiences do you have that you know that you can help others with? Think back to past problems that you have solved. Think about the issues that people currently come to you about. Hint: people will always pay if you can help them solve a problem in one of the Big 4 (that’s right I said FOUR): money, relationships, health, and spirituality.
4. You have to like your clients. This is an obvious but often over-looked aspect of a client. You absolutely have to like the person you are working with. This is why the Business Breakthrough Sessions are so important – it gives you a chance to discover if you and the client will be able to work well together. Not only do you have to be able to help the person, but you have to genuinely like them as well. It can be hard for some people to turn potential clients away for any reason, but in order to have a genuine business you really have to like the people you help.
This was essential when I was a psychologist as well. Sometimes I did not click with certain clients, and so I referred them to others. Sometimes I received referrals from people for clients that they did not click with. There is nothing wrong with this. We are all on different vibrational levels, so spend time with people’s Good Vibrations, not those that make you miserable!
5. Write down the characteristics of your perfect clients. It is great to have a list of characteristics and values that you admire and want to attract in your clients. This will help the Universe know who to send your way and will make it easier for you to say “no” when you know that that person truly is not right to work with you. For example, on my list of perfect clients I have some of the following characteristics:
♥ open to learning and growth
♥ believes in a Divine Power and is open to spirituality in some form
♥ hungry to find their passion in life
♥ open-minded and accepts people in all walks of life (different religions, different races, different sexual orientations)
♥ willing to dig deep financially to create change in their lives
These are just some of the traits I look for in my perfect clients. What are some of the things you look for? If you haven’t thought about it, sit down and make a list today. I’d love to hear about it!